Animation is all about bringing characters to life. Building worlds that are impossible to film and taking viewers to places they’ve never been before is what animators can do with the help of 3D animation. The concept of animation still seems magical when talked about by a layman despite being in the market for a long time. For achieving lively and realistic textures, 3D animation adds height, width, and depth to the objects, unlike 2D animation.

Having lots of designers being engrossed in 3D, let us go ahead and try to unveil what goes behind the closed doors of a 3D animation studio.
Animation is a type of optical illusion through which we can experience movement in still objects and generate a chain of drawings or pictures by adopting a simulation procedure for movement. And the process of generating three-dimensional moving images in a digital environment with a careful manipulation of 3D objects is known as 3D animation.

In the times today where we strive to maximize our time and choose convenience in everything we do, online shopping has increased rapidly amongst the youth today. So does the application of AR and VR which has been used widely in games as well as e-commerce for imparting real-time views to the customers/users. The incorporation of visualization technology is expected to modify the general buying behavior of the public using wearable and portable devices. The devices being used so far allows interactive 3D content, AR as well as VR to help people ease out their online buying process.

Where & How To Start?
Generally, the enthusiasts are confused regarding where to start and identify the areas of interest as 3D animation is a broad and diversified field. Knowing the basics of 3D animation is the key to determining one’s animation style for all the aspiring 3D animators.
The whole 3D animation procedure is sequentially divided into certain sections which are:

  • Modeling
  • Layout & Animation
  • Rendering

Modeling is creating a structure of the product you wish to develop and learn about the tools and processes involved. Initially, simple models should be created to have a familiarity with the tools. On attaining a comfort level with the tools and processes being used, one can go ahead to create something more realistic.

In the layout and animation phase, the 3D objects are positioned in such a way that it will appear as if the movement is occurring on screen. This phase is defined where every object and character gets animated by the 3D animators.
This is where the graphics get made and exported. Rendering in 3D animation is what completes the process, depicting the final output. There are multiple aspects for creating a good rendering of a scene such as camera placement, lighting choices, reflections, and transparency, etc. for which affordable 3D softwares are available.

As we can see nowadays, the use of 3D and other immersive technologies has pushed the boundaries of every retailer and user’s marketing potential. With people becoming more tech-savvy and big e-commerce platforms moving towards the development of high-tech websites, it’s imperative to integrate AR/VR into their business plans to maintain a level of relevancy and positivity.