For someone searching for the first time, URL and Slugs might appear to be synonymous. But that is not the case. A slug is a part of the URL that makes it more precise and generally refers to the second part of the URL
So are they important? Yes
Both URL and Slug indicate to the search engine that your content is related to the user query. So that it can be fetched in the google search results. Slugs provide a more precise pathway in the URL, making user interaction easy, making them a positive ranking factor.
So if you have been considering whether you should use slug or not, you definitely should. The good news is that now you can easily create unique URL slugs that will work for everyone – your readers, you and the search engine.
How can I create Unique URL Slugs?
Poor URL slugs can send a false indication to the search engine. So always be careful about your URL slugs. The good news is you can follow these easy rules to make sure you always them right!
Keep them short!
The URL slugs should always be short. These tell the reader what they can expect from the page they are on as they navigate your site. This will also be a positive indication for the search engine and will help you boost your rankings.
Use the right Keywords
URL slugs are the best place to use your keywords. Make sure you use the relevant keyword and avoid misleading terms as they may make your website and the specific pages appear spam to the search engines.
Match the Heading
Matching the URL slug and headline of your article can be a smart idea. But the slugs are much shorter. Then what should you do? You can keep only the relevant keywords and, you will be good to go.
Different slug formats for different CMS
Further, each platform has a different URL format. So make sure you check the terms specific to your platform.
In a nutshell, URL slugs are a great way to tell the users what can they expect on your website or a web page. Additionally, they also give information to the search engines about the content on a web page.
But hey! We are not going to leave you at this, if you are using Laravel or NodeJS, follow these steps to easily create unique Slugs:
Create Unique using Laravel Sluggable
Laravel provides an easy way to create unique slugs and avoid duplicacy. You can follow the below steps for in Eloquent models while saving for unique slug. Install it using:
But the work is not done yet, you must also be mindful that:
Here is how you can implement the trait
While the migration can be done by using:
Use ‘Unique-slug’ in Node
Node also offers a relatively easy way to create unique slugs. If you are using Node to, this can be done by using unique character strings.
Additionally, if you use appropriate keywords and the slug is short, it is a positive indicator to the search engine to feature your content in the snippet. This helps in getting more visitors to your site and also boosts your search engine ranking. So always be careful while creating one.
What not to do?
Now that you know what makes a perfect URL slug, you must also be careful about what to avoid for a perfect slug.
There are simple rules for the URL slugs. But before going ahead, you need to be mindful that they should be unique. Poorly structured or duplicate URLs can send a wrong indication to the search engine and, making them appear spam. So always adhere to the following rules:
- Never use long URL slugs. They make it difficult for the readers.
- You can not use special characters (except a few permitted ones like – or/), else they can result in errors.
- Never use dates in your slug as they will keep changing and make your content look outdated.
- Don’t repeat slugs
So the next time you are creating a URL slug for your web page, we hope the post above will help you in the same. If you want to know more about them, reach out to us in the comments below.