Read to find out why is brand trust important for the growth of your business and here are some easy answers to how can you build customer trust.
A brand is considered a pioneer of innovation and design.
Customers no longer make a purchase only because they like your product. Brand trust and brand loyalty have become one of the reasons why people choose you over the brands.
If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.- Zig Ziglar
Customers purchase from a brand they know or have heard about. So make sure you have enough digital footprint that tells them about your brand. That is why connecting with your customers should be your primary motto over trying to sell.
What is brand trust?
Brand trust is how much a customer trusts your ability to deliver what you promise. It is also a decisive factor in how likely a visitor is to convert to your customers, making it essential to gain consumer trust to grow.
In a digital era like today, the competition is tough like never before. That is why along with the product quality, brand trust and brand loyalty, also play a pivotal role.
Your customer service level tells volumes about how customers feel about your brand. So, never shy away from investing in customer services, and set high bars to ensure their satisfaction.
Because it takes years to gain a loyal customer but a second to lose one.
Further, unhappy customers damage your brand reputation and adversely affect you in the long run. While happy customers serve as your free brand advocates and market you by word of mouth, the best marketing strategy. Moreover, a customer-centric approach will make winning consumer trust easier.
Be available to your customers – because when a customer comes to you with a grievance and your address it, it builds trust.
When you listen to them and solve their problem on time, they feel heard and know that you are there to handle things, building trust in your brand. Always be present at the right time because the customers hate to wait.
Never compromise on the quality of what you offer because low-quality products do not serve their purpose and can damage your reputation.
Research to offer need-based solutions to the customers that appeal emotionally to the customers.
It also necessitates having a quality check mechanism at your place because having reviews of poor-quality products will decrease your brand credibility.
73% of consumers cite customer experience as a factor in purchasing decisions, yet only 49% say companies deliver – PwC
Be authentic and Transparent
Trust is built on honesty. Always be transparent about the values and missions of your brand.
Create a brand story that connects emotionally to the customers and share it with customers. Be consistent with it across all the social media platforms.
We understand it is human to err. So it is okay to make mistakes or receive negative reviews. but handle these gracefully – owe up to your mistakes and follow a positive tone when dealing with customer complaints, even if you think you are not at fault.
Use social proof
Social proof is the tendency of humans to go for things that others are doing. This makes influencer marketing successful because when people see influencers using your product, they tend to trust it more easily.
So share your customer feedback and testimonials with your audience. Displaying testimonials, purchases, celebrity customers, and using customer-generated content are some social proofs that can help your brand grow.
Statistics suggest that 61% of consumers read reviews before they complete a purchase.
Brand trust and brand loyalty have become major factors that decide consumer interaction with your brand. So work with a reliable brand imaging service provider to build a positive brand image to enable the users to trust you easily. Share social proof, be available for them and never compromise on the quality of your product or services.